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FUEGO CEO ALEX SIOW, THE THREE PILLARS: DESIGN, LIFESTYLE AND INNOVATION

Fuego CEO Alex Siow was interviewed by a blogger at Journelism, a website that reports on issues, people, organizations and companies that are all changing the world we live in. Journelism's vision focuses on TEER; Technology, Education, Entertainment and Real-world experience, as well as challenges, setbacks and lessons learned that led these people and companies to success.

The article focuses on Alex's Three Pillars: Design, Lifestyle and Innovation, as well as his journey in creating and building Fuego.

"After emigrating from Malaysia, Alex and his family worked to start up Zephyr Ventilation, a kitchen ventilation business, using the model of applying innovation to a stagnant industry. After 10 successful years, Zephyr was sold in 2007. Following the same business model, Alex went on to found Fuego Living. Specializing primarily in outdoor kitchens and grills, Fuego has sold 5000 units to date and continues to flourish.

"Each model is rethought on every style and functionality level; grills can easily be converted between multiple fuel options, have weatherproof storage drawers, and open more easily for better cleaning options," Alex states in this interview.

"Despite the economic challenges, if you look around there are a lot of opportunities. Identifying them and executing quickly is still the best path to success."

You can read the entire article on Alex Siow here. Enjoy!

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