CEO, Fuego North America
Alex is one of those Big Idea people: the kind of thinker who sees the proverbial forest while the rest of us are scrutinizing tree bark. Alex brings an impressive resume to his role as CEO of Fuego. In 1997 he founded Zephyr Ventilation, which has become one of the fastest growing companies in the high-end home product category. Through Alex’s vision, Zephyr has combined uncompromising functionality with museum-quality design. With his uncanny ability to tap needs that seem obvious only in hindsight, Alex’s role is to make sure Fuego redefines the world of outdoor living.